“Mango taps Scarlett Johansson as their latest brand ambassador”

March 2009

Mango has chosen Scarlett Johansson as their new brand ambassador for the autumn/winter 2009-10 advertising campaign. The popular fashion brand describes her as the perfect representation of an urban woman who is both independent and well-traveled, pointing out her exceptional personality. This decision comes after the successful celebrity endorsement of Penelope Cruz in the previous four seasons. To capture the essence of the campaign, Mario Sorrenti was reportedly hired to shoot the campaign images in LA. Additionally, Johansson was recently named as Moet & Chandon’s spokesperson in March.

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